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Sam’s started in operation in 1990 with its first restaurant in Wealdstone, Harrow,Middlesex. It has expanded since then to more than 34 outlets nationwide though its main presence is in London. Sam has developed his own secret mix of spices that goes into the flour preparation and the process of cooking that gives the crispy golden brown chicken product lines, which holds the key to its business success.

Sam’s has expanded so far through franchising its successful product. To ensure that the quality and service that has come to be associated with Sam’s are maintained by the new franchisees, the expansion is being carefully planned and managed.